5 Tips for Printing Your Own Business Cards
Whether you are planning to hire a professional graphic artist to do the job or you want to save some cash and design the card yourself, there are some important things that you need to consider before printing your own business cards. Let us not forget that your business card is the most important marketing tool for your business or for your profession. So it is very important that you put extra effort in planning the design, content and printing of your own business cards.
Here are the top five things that you must consider when planning the design and printing of your own business card.
Tip#1 -Card Stock
One of the first thing that you have to consider when printing your own business cards is the stock or the paper that you are going to use. Or, you also have the option to use materials other than card stock such as plastic, metal, wood, etc. You may also have plastic coated cards that can withstand a great deal of wear and tear.Depending on your goal and the type of business that you are in, choosing the right material to print your information also adds drama and thus leaves lasting impression to your clients.
Business Card Example: Plastic Business Card of Dream Ten Studios
After choosing the right stock or material, the next important thing that you should do when printing your own business cards is to decide on what information to include in your business card. Do not just automatically put your name, company, tel and fax numbers, email address and website URL, which is what most people do. Instead, consider the situations in which you will be using your business card–who will receive your card, what do you want the recipient to do with your card and under what conditions will they use your card? Then design your business card accordingly.
Tip# 3 – Size and shape
Business cards (at least in the United States) typically measures 3.5” by 2” and is designed to fit into business card holders and all types of organizing systems. However, if you want to leave a lasting impression to the recipients of your card by having a unique card with irregular size and shape, go ahead and do it. However, you must first assess whether the extra costs and the inconvenience of storing them outweighs their uniqueness when printing your own business cards as in the sample below:
The Photography of Nathan Jones
Tip# 4 – Design elements, Color, Logo
Your business card should be organized, legible, and uncluttered with the most important information highlighted. You may also add some background design but be very sure not to overcrowd your card. So, when printing your own business cards, do not forget to include your business logo if you have one for branding purposes. Most cards are printed on white paper in black ink. So, you can get more attention by having your card printed in full color.
Tip#5 – Know your printing options.
You have to familiarize yourself with the different options that you have when it comes to printing processes. High quality business cards without full-color photographs are normally printed using spot colors. You can also use the so-called “raised-print” effect of printing with engraved plates via a less-expensive process called thermography. Full color cards, or cards that use many colors, are printed using four-color printing process. A business card can also be coated with a UV glossy coat. Or you can also have your card printed via Letterpress machine. Therefore, when printing your own business cards, you should discuss these options with your printer before ordering your own cards to be printed.